How to set up a twitch multi-bitrate ladder that reaches low-bandwidth viewers without upsetting subscribers
I get asked a lot: “How do I make my stream watchable for people on slow connections without nerfing the experience for my subscribers?” It’s a practical problem that sits at the intersection of technical constraints, platform policy and audience expectations. Over the years I’ve built and...
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How to use streamdeck profiles to automate sponsor reads and eliminate live read mistakes
I used to dread sponsor reads during live streams. The moment I switched from juggling sticky notes...
How to design a membership onboarding flow that turns first-time donors into monthly patrons using discord and mailchimp
I remember the moment I realized onboarding was the single biggest lever for turning one-off...
How to build a reproducible test matrix to compare restream.io routing versus native platform streams for chat and donation sync
I’ve run a lot of experiments where the difference between “works” and “works reliably”...
Why latency and bitrate trade-offs matter for esports streams and the exact encoder settings pro casters use
I care about two metrics more than almost anything else when I tune an esports stream: latency (how...
The automation playbook using zapier and airtable to manage clip highlights, sponsor mentions and release dates
I keep returning to the same problem: you produce clips, you track sponsor mentions, and you have...
The migration checklist for moving from desktop obs to a cloud-based encoder without losing quality
I recently migrated a production-grade stream from a desktop OBS setup to a cloud-based encoder. If...
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Content Monetization
How to design a membership tier that increases monthly revenue without alienating free viewers
I design membership tiers for creators and small teams every week, and one principle guides me: you want more revenue, not fewer fans. That sounds obvious, but I see too many creators build premium tiers that unintentionally fragment their audience or make free viewers feel neglected. Below I walk...
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