How to set up a twitch multi-bitrate ladder that reaches low-bandwidth viewers without upsetting subscribers
I get asked a lot: “How do I make my stream watchable for people on slow connections without nerfing the experience for my subscribers?” It’s a practical problem that sits at the intersection of technical constraints, platform policy and audience expectations. Over the years I’ve built and...
Featured
How to use streamdeck profiles to automate sponsor reads and eliminate live read mistakes
I used to dread sponsor reads during live streams. The moment I switched from juggling sticky notes...
How to design a membership onboarding flow that turns first-time donors into monthly patrons using discord and mailchimp
I remember the moment I realized onboarding was the single biggest lever for turning one-off...
How to build a reproducible test matrix to compare restream.io routing versus native platform streams for chat and donation sync
I’ve run a lot of experiments where the difference between “works” and “works reliably”...
Why latency and bitrate trade-offs matter for esports streams and the exact encoder settings pro casters use
I care about two metrics more than almost anything else when I tune an esports stream: latency (how...
The automation playbook using zapier and airtable to manage clip highlights, sponsor mentions and release dates
I keep returning to the same problem: you produce clips, you track sponsor mentions, and you have...
The migration checklist for moving from desktop obs to a cloud-based encoder without losing quality
I recently migrated a production-grade stream from a desktop OBS setup to a cloud-based encoder. If...
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Audience Growth
How to run reproducible A/B tests on thumbnail and title variations to improve live-to-vod performance
I run reproducible A/B tests on thumbnails and titles because small changes in those assets systematically translate into big swings in live-to-VOD performance. Over the last few years I’ve taken the guesswork out of “which thumbnail will win” by building lightweight, repeatable experiments...
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Workflow Tools
Why automated chaptering and captions boost watch time and how to implement them in your encoder
I take watch time seriously — not as a vanity metric, but as the clearest signal that a viewer found value and stayed engaged. Over the past decade of building streaming stacks and testing workflows, two things consistently move that needle: accurate captions and meaningful, discoverable...
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Workflow Tools
A step-by-step workflow to convert live streams into evergreen short-form clips for tiktok and youtube shorts
I run a lot of experiments turning long-form live streams into consistent, high-performing short-form clips. Over the years I’ve refined a repeatable workflow that takes a recorded stream and turns it into a steady feed of TikToks and YouTube Shorts that feel native, evergreen, and scalable....
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Streaming Tips
How to choose the exact bitrate settings to maximize reach without losing quality
I get asked all the time: "What bitrate should I use to get the most viewers without making my stream look awful?" Bitrate is one of those deceptively simple knobs that determines whether your stream is watchable or a frustrating smear of artefacts. Over the years I’ve run dozens of tests across...
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Workflow Tools
How to use stream deck macros to cut production time and prevent on-air mistakes
I use a Stream Deck every time I go live. Not because I like shiny gadgets, but because well-built macros on a Stream Deck shave minutes off my production time and—more importantly—stop dumb on-air mistakes before they happen. Over the years I’ve built dozens of macros and profiles for...
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Audience Growth
The simple analytics dashboard setup that reveals which clips actually drive new subscribers
I want to show you the simple analytics dashboard I built that answers the single most useful creator question: which short clips are actually driving new subscribers? I’ve spent years stitching together streaming capture, distribution and analytics; the trick isn’t flashy ML or expensive BI...
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Content Monetization
A practical guide to tax and accounting basics for creators earning mixed income from tips, ads and courses
I get a lot of questions from creators who suddenly have three or four different income streams — tips on Twitch or YouTube, ad revenue from platforms, and direct sales of courses or digital products — and they’re all landing in different places. It’s exciting, but it’s also the moment...
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Streaming Tips
How to build a low-latency multi-platform stack that keeps chat and donations in sync across destinations
I’ve spent years wrestling with one of the stickiest problems in modern streaming: how to keep chat, tips/donations and on-screen events tightly synchronized when you’re broadcasting to multiple platforms at once. Platforms differ in ingest, moderation, timestamping and latency layers, and the...
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Streaming Tips
Why your obs scene collection is slowing you down and how to fix it for consistent streams
I used to inherit scene collections that felt like attic closets: full of things I didn’t need, forever mysterious, and always getting in the way when I wanted to change one small thing mid-stream. Over the years I learned that a cluttered OBS scene collection isn’t just an organizational...
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Content Monetization
How to negotiate a sponsorship deal when you have audience engagement but not huge follower counts
I remember the first time a brand reached out asking for a partnership. My audience wasn’t huge — far from influencer-tier follower counts — but my chat was buzzing, my retention rates were solid, and my community actually bought the merch I put in the shop. The brand saw potential, and so...
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